Are you a creative and analytical digital marketing professional with a passion for driving impactful campaigns? Our client are an international diagnostics business who develop cutting-edge molecular analysis tools and tests for the food and beverage, healthcare and pharmaceutical industries and they are now have an exciting opportunity for a Digital Marketing Specialist to join their dynamic global marketing team. In this role, you will lead omnichannel campaigns that generate leads, accelerate the sales pipeline, and boost revenue for a growing and innovative company in the food safety industry.

Key Responsibilities:

• Plan, develop, execute, and measure digital marketing campaigns that drive qualified leads and conversions across channels.
• Conduct competitor and customer analysis, and create detailed campaign briefs with audience personas, messaging strategies, and media spend allocations.
• Optimize campaigns through paid and organic channels, leveraging tools like Google Analytics, CRM systems, and marketing automation platforms.
• Develop high-quality copy for websites, landing pages, emails, and ads, aligning content with customer stages of the buyer journey.
• Analyze and report campaign performance, using data-driven insights to continuously improve results and share findings with stakeholders.
• Support overall marketing initiatives, working closely with global teams to ensure consistency and effectiveness.

Key Qualifications:

• Bachelor’s degree in Marketing, Advertising, or a related field (or equivalent experience).
• 5+ years of experience in B2B marketing, with a strong understanding of the lead nurturing process.
• Proficiency with digital marketing tools: Google Analytics (GA4), CRM platforms (Microsoft Dynamics, Salesforce), and marketing automation.
• Strong content strategy, project management, and communication skills.
• Prior experience in life sciences industries

If you are a results-oriented digital marketer looking to take the next step in your career, we’d love to hear from you!  Please send your CV to Suzanne@nexalifesciences.co.uk